LONDON, 08 June 2018: Foresight Group LLP (“Foresight”), a leading independent infrastructure and private equity investment manager, has leveraged its environmental credentials to become one of the first companies to advertise on London’s new electric taxis.
The taxis will be wrapped for 12 months, and form part of an integrated campaign that runs across digital, print and out-of-home platforms emphasising Foresight’s commitment to investing for a smarter future.
As a leading clean energy investor, Foresight has a portfolio of over 150 clean energy investments in solar, wind, battery storage and waste to energy plants, which between them generate over 1.4GW of clean energy, enough to power more than 600,000 households. The campaign will highlight areas where Foresight’s investments are helping create a smarter future: investment into smaller UK companies across the regions; projects that turn landfill into renewable energy; solar plants that help power industry with up to 100% clean energy; and innovative funding for the rollout of smart meters.
Group Marketing Director Ben Thompson, said: “These electric taxis are a small but valuable step forward in addressing London’s air quality and in creating a sustainable future. They are the perfect platform to launch our campaign as the vehicles themselves are a great example of the smarter future we’re aiming for. Our funds offer investors the opportunity to support innovative technologies that combine attractive returns with a more sustainable and responsible approach.”
Foresight partnered with creative agency AML and media buyers Ptarmigan on the campaign.
For more information contact:
Nick Corrin / Danae Quek / Patricia DeBidegain, Citigate Dewe Rogerson, email@example.com |+44 (0)207 638 9571
Ben Thompson, Foresight Group, firstname.lastname@example.org | +44 (0)20 3667 8155
NOTES FOR EDITORS
About Foresight Group LLP ("Foresight”):
Foresight is a leading independent infrastructure and private equity investment manager which has been managing investment funds on behalf of institutions and retail clients for more than 30 years.
Foresight has £2.8 billion of Assets Under Management across a number of funds, including Listed Vehicles, Limited Partnerships, Enterprise Investment Schemes (EISs), Venture Capital Trusts (VCTs) and Inheritance Tax Solutions using Business Property Relief (BPR).
As one of Europe’s leading solar infrastructure investment teams, Foresight funds currently manage more than £2 billion in infrastructure assets including some 75 operating PhotoVoltaic plants in the UK, Southern Europe and Australia, with a generating capacity of more than 1.1GW.
In Bioenergy, Foresight has mobilized £900 million of capital investment into 31 waste projects, which when fully operational will have a waste processing capacity of 2 million tonnes per annum, diverting some 1 million tonnes of waste from landfill every year and generating 134MW of clean energy, saving 750,000 tonnes of CO2 emissions every year.
Foresight Group is headquartered in London, with international offices in Rome, Seoul and Sydney and regional UK offices in Nottingham, Manchester, Leicester, Milton Keynes and Guernsey.