Precious Pets London - Investment for Jenson Seed EIS Fund

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Jenson Seed EIS fund
Press release 10/01/2014
Precious Pets London – Investment for Jenson Seed EIS Fund

We are pleased to announce the investment by the Jenson Seed EIS Fund into Precious Pets London. Precious Pets London is a new luxury pet brand that have launched a new innovative range of high-quality, exclusive, luxury dog shampoos that are naturally derived, produced in the UK and scented with essential oil blends. The shampoos are extra gentle and low-lather formulation which enhance the natural qualities of all dog coat types.

Precious Pets London was established by Charlotte Nash in 2012. Charlotte wanted to create a pet brand that truly appealed to her values of combining ‘Luxury, Quality, Exclusivity and Sustainability’. Gregory Nash is Co-founder and CEO of the company.

Precious Pets London offers quality and luxury, but is also wholesome, healthy and kind to the environment. The shampoos also last longer than competitive products because they are highly concentrated, offering exceptional value for money even in a premium product.

Further information about Precious Pets London can be found at

Notes to editors:
The Jenson Seed EIS Fund is an exciting joint venture between the professional services firm Jenson Solutions and the fund manager Foresight Group. Further information about Seed EIS and the Jenson Seed EIS Fund is available by contacting us on 020 7873 2122 or or, alternatively, look at the website at

About Foresight Group
Foresight is an independent infrastructure and private equity investment manager, which focuses primarily on investments in unquoted UK and European companies or projects and offers investors exclusive access to attractive income and growth opportunities. Foresight has in excess of £1 billion assets under management across a number of funds, including Limited Partnerships, Enterprise Investment Schemes (EISs) and Venture Capital Trusts (VCTs).

About Jenson
Since 2001 the partners of Jenson Solutions have provided numerous companies with financial and operational support to help them grow and develop, with the aim of taking them from where they are today to where they want to be. Jenson provide high quality services such as portfolio and interim finance professionals, mergers and acquisitions advice, corporate finance advice, share option set up, share option valuations, IFRS conversions and accounting and financial modelling services to companies both large and small. A key focus of Jenson Solutions has been to support small businesses from start up through their life cycle. When the government announced their plans for the Seed Enterprise Investment Scheme (‘Seed EIS’), we saw an opportunity to work with Foresight to create a fund enabling us to support many of the businesses that we work with and would like to work with in the future.